Legal
Privacy Policy
Effective date: June 14, 2025
1. Who We Are
FitCheq (“we”, “our”, or “us”) operates the FitCheq mobile application and the website at fit-cheq.com. We are committed to protecting your personal data and respecting your privacy.
For questions about this policy, contact us at privacy@fit-cheq.com.
2. Data We Collect
Information you provide
- Email address — when you join our waitlist or create an account.
- Profile information — display name, username, and profile photo (when the app launches).
- Content — outfit photos you upload and product tags you add.
- Messages — when you contact us via our contact form.
Information collected automatically
- Usage data — pages visited, features used, time spent, and interaction patterns.
- Device information — device type, operating system, and app version.
- Click data — which product tags are tapped, for affiliate attribution.
- IP address — for security and fraud prevention.
3. How We Use Your Data
- To operate and improve the FitCheq app and website.
- To send launch updates and product announcements (you can unsubscribe any time).
- To attribute affiliate clicks and calculate creator earnings.
- To detect and prevent fraud, abuse, and security threats.
- To respond to support requests and contact form submissions.
- To comply with legal obligations.
4. Affiliate Links and Third-Party Platforms
FitCheq converts product URLs into affiliate links routed through our infrastructure. When you tap a product link, we record the click for earnings attribution before redirecting you to the merchant (e.g., Shopee, Lazada). Those platforms have their own privacy policies that govern the purchase experience.
5. Data Sharing
We do not sell your personal data. We share data only with:
- Service providers — cloud infrastructure, analytics, and email services that process data on our behalf under strict agreements.
- Affiliate networks — anonymised click data required for commission tracking.
- Legal authorities — when required by law or to protect our rights.
6. Data Retention
We retain your data for as long as your account is active or as needed to provide our services. Waitlist emails are deleted within 90 days of our public launch or upon your request. You may request deletion of your data at any time by contacting privacy@fit-cheq.com.
7. Your Rights
You have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Request deletion of your data (“right to be forgotten”).
- Withdraw consent at any time where processing is based on consent.
- Opt out of marketing communications via the unsubscribe link in any email.
To exercise any of these rights, email us at privacy@fit-cheq.com.
8. Cookies
Our website uses minimal cookies necessary for functionality (session management, preference storage). We do not use third-party advertising cookies. You can disable cookies in your browser settings, though some features may not function correctly.
9. Children's Privacy
FitCheq is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with data, contact us immediately.
10. Updates to This Policy
We may update this policy from time to time. We will notify registered users of material changes via email. The effective date at the top of this page reflects the most recent revision.